Overview
This product is presented as the SureFlap SureFeed Microchip Pet Feeder, a selective automatic pet feeder for multi-pet feeding routines. This product is marketed as a feeder that opens for a specific pet using a registered veterinary implanted microchip or an RFID collar tag to help prevent food stealing at mealtimes. This item is characterized as suitable for both wet and dry food and described as making meal times stress-free in multi-pet homes.
This item is presented as a feeder that uses a pet’s microchip ID or a lightweight RFID collar tag to communicate with the unit so it opens for that specific pet. It is presented as a setup where the feeder opens when the assigned pet microchip ID approaches and closes when it moves away.
Key takeaways
- It is characterized as preventing food stealing and stress at mealtimes in multi-pet homes.
- It is labeled as working with 9 (Avid Secure), 10 (FDXA), and 15 (FDXB) digit microchip numbers and also supporting RFID collar tag use.
- It is specified as holding 13.5 fl. oz of wet or dry pet food.
- It is described for use on multi-pet households where portion control and prescription or life-stage feeding are part of the routine.
- It is intended for use on pets learning selective access, with a training mode that closes the lid in stages to help timid pets get used to the movement.
What the product is designed to do
This product is presented as a selective feeder that only opens for a registered pet’s microchip or RFID collar tag to prevent pets stealing each others’ food. This product is marketed as a solution for stressful feeding times in homes where one cat steals another’s food or where a dog steals the cat’s food. This item is characterized as supporting portion control and helping to keep weight under control while controlling portions.
This item is presented as great for pets on prescription diets and described as helping ensure prescription or life-stage food is consumed by the right pet. It is presented as a unit that stores 32 IDs, with the note that all feeders come standard with one tag and that additional collar tags can be purchased separately if necessary. It is characterized as a setup where ideally one feeder is used per pet.
It is labeled as a feeder that opens when the assigned pet microchip ID approaches and closes when it moves away, with simple one button programming described. It is specified as a feeder where, if unsure of a pet’s microchip number, the microchip number can be checked with a veterinarian, pet shelter, or animal rescue.
It is described for use on routines where you want the feeder to open for a specific pet when it approaches, including the option to use a lightweight RFID collar tag. It is intended for use on feeding times that aim to reduce food stealing and stress, using selective access tied to an assigned ID.
Materials, dimensions, and technical details
This product is presented as being made of plastic and described with a lightweight special feature. This product is marketed as suitable for both wet and dry food with a lid that closes onto a sealed bowl to keep food fresher. This item is characterized as using a lid seal with a neoprene lip, helping to retain moisture and to keep food fresher longer.
| Detail | Specification |
|---|---|
| Material | Plastic |
| Target species | Cat |
| Recommended uses | Multiple Pets |
| Food capacity | 13.5 fl. oz (wet or dry) |
| Microchip compatibility | 9 (Avid Secure), 10 (FDXA), 15 (FDXB) digit microchips |
| ID storage | Stores 32 IDs |
| Power | 4 C batteries required |
| Product dimensions | 12.86 x 7.75 x 10.24 inches |
| Item weight | 3.28 pounds |
| Manufacturer recommended age | 1 month and up |
| Warranty | Three year warranty |
This item is presented as including a three-year warranty and described as veterinarian recommended. It is presented as including a set that contains one feeder, one grey single bowl, one grey split bowl, one grey mat, one RFID collar tag, and one user manual.
Installation and placement notes
It is characterized as using one button programming, with the feeder opening when the assigned pet microchip ID approaches and closing when it moves away. It is labeled as supporting assignment by microchip ID or by wearing a lightweight RFID collar tag, with one tag included as standard. It is specified as a configuration where additional collar tags can be used when necessary, and the unit stores 32 IDs.
It is described for use on feeding locations where multiple pets are present and selective access is needed to prevent food stealing. It is intended for use on multi-pet households, with the guidance that ideally one feeder is used per pet.
This product is presented as having a training mode that closes the lid in stages to help timid pets get used to the movement. This product is marketed as a feeder with a lid that closes to form a seal with a neoprene lip, helping to retain moisture and helping to keep food fresher longer.
Performance characteristics described in the listing
This item is characterized as preventing food stealing and stress at mealtimes in multi-pet homes. This item is presented as keeping pets healthier by controlling portions and helping to keep weight under control. It is presented as supporting meal routines where controlling portions is a priority in multi-pet households.
It is characterized as holding 13.5 fl. oz of wet or dry pet food and described as closing the lid to form a seal with the neoprene lip to help retain moisture. It is labeled as a feeder where the lid closes onto a sealed bowl, described as keeping food fresher.
It is specified as working with common microchip number formats, including 9, 10, and 15 digit microchips, and described as using the assigned microchip ID approach-and-move-away behavior to open and close. It is described for use on situations where a pet’s microchip number can be confirmed with a veterinarian, pet shelter, or animal rescue if needed.
It is intended for use on feeding routines that use selective access for multiple pets, including prescription diets and life-stage feeding. It is presented as a selective automatic feeder that makes meal times stress-free in multi-pet homes and supports the goal of preventing pets stealing each others’ food.
This product is presented as a way to explore microchip pet feeder access for selective feeding routines. This product is marketed as an option for multi-pet mealtime control tied to microchip IDs or RFID collar tags.
Review patterns buyers commonly mention
Buyers commonly say the feeder works well and is easy to set up and use. Buyers commonly mention its suitability for multi-cat households and built-in training modes that make it simple for pets to learn how to use it.
Buyers commonly mention positive feedback for quality and functionality, with mixed opinions on value for money. Buyers commonly mention mixed experiences with battery life, including that batteries typically last a while, and mixed experiences with lid operation, including that the flap closing time is slow and that some report the lid not closing right away.
It is presented as a way to explore selective automatic feeding in homes where different pets have different bowls. It is characterized as a setup aligned with training mode feeding for pets learning the movement of the lid.
Pros
- Buyers commonly say it works well.
- Buyers commonly say it is easy to set up and use.
- Buyers commonly mention suitability for multi-cat households.
- Buyers commonly mention built-in training modes that make it simple for pets to learn how to use it.
- Buyers commonly mention positive feedback for quality and functionality.
Cons
- Buyers commonly mention mixed opinions on value for money.
- Buyers commonly mention mixed experiences with battery life.
- Buyers commonly mention mixed experiences with lid operation, including slow flap closing time and reports of the lid not closing right away.
FAQ
How does the feeder decide which pet can access the food?
This product is presented as opening for a specific pet using a registered veterinary implanted microchip or by using a lightweight RFID collar tag, with the feeder opening when the assigned pet microchip ID approaches and closing when it moves away.
Which microchip formats are described as compatible?
This product is marketed as working with 9 (Avid Secure), 10 (FDXA), and 15 (FDXB) digit microchip numbers.
What kinds of food are described as suitable in the bowl?
This item is characterized as holding 13.5 fl. oz of wet or dry pet food and described as suitable for both wet and dry food.
What is included in the box?
This item is presented as including 1 x feeder, 1 x grey single bowl, 1 x grey split bowl, 1 x grey mat, 1 x RFID collar tag, and 1 x user manual.
How is the lid behavior described for pets that need time to adjust?
It is intended for use on timid pets with a training mode that closes the lid in stages to help pets get used to the movement.